Created a signature scent and a vinyl record to capture the essence of Al-Balad, bringing its memories, emotions, and rich history to life through fragrance and music. The scent, developed in collaboration with a local store, serves as a lasting reminder of the experience, while the vinyl record, created with a local artist, tells Al-Balad’s story through melody. Together, they offer an immersive way to relive the charm and spirit of this special place.