As the exclusive coffee and drinks provider for the F1 premium hospitality lounges, I led and managed the entire experience across a three-floor building with over 10 bars and a large team of staff, ensuring flawless execution for the 2021 and 2022 F1 events.

I curated a unique beverage menu infused with Saudi flavors, featuring standout creations like the Dates Martini, which became a visitor favorite. To enhance convenience, I introduced easy-to-go bottled drinks, catering to the dynamic pace of the event. In addition to overseeing service operations, I handled the end-to-end planning and preparation, ensuring seamless logistics, top-tier presentation, and an elevated hospitality experience that blended innovation, tradition, and premium service on a global stage.